Who ever thought that our profession is so related to marketing? Actually, any profession is. I had –as many people have- a misconception about what marketing is. Marketing is not about selling people unneeded stuff to make money. Marketing is all the efforts we do to satisfy our customers, in our case clients or patients. Is amazing how many tools from marketing we can apply to our everyday practice to improve the quality of what we do, and ultimately improve people’s health. Without planning, I started to learn about marketing from my husband! He, a recognized practicing thoracic surgeon, started to train in marketing and business and launched a website designed to provide practicing physicians (and what not other health care professionals) with ethical marketing resources and tools. It started as a hobby, but now the website has an e-learning section and also a very interesting blog. Some of my favorite sections are the ones about Unique Selling Proposition and Pareto’s Law. But, I would start with marketing 101, where the basic concepts you should know are described (like branding, differentiation and positioning, developing online presence, etc.) I think that no matter the area where we work, these concepts are very useful to develop our reputation, increase referrals, and provide the best possible care or service everyday.
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