Biggest barbecue in the world...on the Meatout day!

Last Sunday, I was surprised when saw on the news that the world record guinness of the biggest beef barbecue was reached in Argentina. It was at the city of Pico, in the province of La Pampa, while the previous record was held by Uruguay. A little bit more than 13.000 kg (or 30.000 pounds) of meat was cooked at this big barbecue. The event was organized by a local meat processing plant on its anniversary. Portions of 0.5 kg meat where sold at seven pesos (equivalent to 1.75 USD) to collect funds for regional charity organizations.
Argentina is widely known by the quality of its beef and for being the country with the largest per capita consumption of beef, although this has been declining in recent years.
I was even more surprised when I learned that the exact same day (March 20th) is known as the Meat-out day!  This day is celebrated in many U.S. states and in 20 countries (including Argentina) to educate people about availability of meat alternatives and the benefits of a plant based diet for you and for the planet.
So, I don't know if this barbecue was made on March 20th on purpose or it was just a coincidence. One thing I am pretty sure is that in Argentina we have to work on the promotion and better access to other protein choices while respecting our food culture.